One of Canada’s most venerated MCs, Saukrates, is proud to present his newest visual for the inspiring lead single, “Say I.” The Rich Kidd-produced single, features a guest verse from OB OBrien, and is from his forthcoming album, Season One. The 15-plus year rap vet is prepping the release of his new album later this month via FrostByte Media Inc.

Fans were first introduced to “Say I” when it was used as part of Nike’s Always On campaign back in October of last year. The song served as a backdrop to a day in the life of Montreal Canadiens hockey player P.K. Subban. For the song’s video, Saukrates decided to stick with the pucks, as its set in a hockey rink with an assortment of young, fired-up “grown-men” ready to “break legs and slit throats” of anyone who stands in their way (commanded of them in Coach OB OBrien’s gripping speech). Producer Rich Kidd draped the track with inspirational keys and an infectious drum break that inspired director Figz! of Figvrati Films to embody the overall “You Can Do It” attitude in the single’s video. From the first words of the hook, “I can do what I wanna,” to the song’s end, “Say I” is a Simon Says mantra for listeners to believe in themselves.

Accompanying the new single is the first webisode of Saukrates “Philosophy” series, where he discusses the overall sports-driven theme for Season One. You can check out the webisode here: