On Saturday, May 30, 2009, the Rotary Club of Century City will honor the legendary Darryl "DMC" McDaniels with the "Service Above Self" award for his dedication to disadvantaged youth in the inner cities. The award will be presented during the club's 2nd Annual "Service Above Self" Star of the Avenue Gala dinner at the Hyatt Regency Century Plaza Hotel, 2025 Avenue Of The Stars Los Angeles, CA 90067, a month after McDaniels' induction into the Rock and Roll Hall of Fame.

"DMC's commitment to helping inner city youth mirrors Rotary International's objective to use one's occupation as an opportunity to serve society," said Shahram Hazany, president of the Rotary Club of Century City. "The Rotary Club of Century City is honored to present the 'Service Above Self' award to an artist who is dedicated to using his musical success toward improving the lives of children."

The event will begin with a cocktail reception at 6:00 p.m., with dinner following at 7:00 p.m. R&B superstar Soso Perez, granddaughter of Grammy Award-winning singer/songwriter Solomon Burke, and comedian Artrell "Buckwow" Jackson will provide entertainment for the evening. Sponsorship packages start at $5,000 and include a reserved table for 10. Tribute book advertisements are also available. Individual tickets can be purchased for $250.

In honor of McDaniels' dedicated work, this year's Star of the Avenue Gala dinner is intended to bring awareness to the challenges and opportunities that exist within the inner cities.

Proceeds from the Star of the Avenue Award Gala Dinner will benefit the Felix Organization, Streetlight Production Assistant Program, Homeboys Industries, Compton Foundation, and Morningside High School 0711 Program, all dedicated to helping youth in the inner city.