"If I Never Make It" was shot gorilla style, utilizing the many unique backdrops throughout the city of Denver. For several days the members of MOND and MC Subcon traveled the city in an attempt to capture what it means to be a hip hop artist in an urban landscape. Shot entirely on a Canon 7D, the video brings emphasis to one man's struggle to make it in the entertainment industry, and that regardless of his success he is proud of what he has accomplished.