Must've been speeding pretty hard.. They had a hard time identifying him, and the passenger has still not been identified. If this shit is hoax it's a pretty damn good one.
It's a jackass way to go, and I don't mean to honour him by that.Added (20/Jun/11, 4:33 PM)
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It actually does smell a lot like a publicity stunt for their upcoming thing... A prank that affects the viewers, that'd pay off..